SAG-AFTRA Files Unfair Labor Practice Complaint Against Epic Games Over AI-Generated Darth Vader Voice in Fortnite
SAG-AFTRA Takes Action Amid Ongoing Strike
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has officially lodged an Unfair Labor Practice (ULP) complaint against Epic Games. This action comes in response to the deployment of an AI-generated version of Darth Vader’s iconic voice in the popular online game Fortnite, stirring controversy amid the union’s current strike seeking improved working conditions and contracts for video game performers.
Background of the Controversy
On May 16, 2024, Disney and Epic Games unveiled plans to incorporate an AI version of James Earl Jones’ voice for Darth Vader in Fortnite. According to SAG-AFTRA, this action undermines the ongoing negotiations for a new contract with video game companies, marking a departure from good faith bargaining practices. The union emphasizes that such a utilization of AI-generated voices could impact the job security and rights of human performers.
Importantly, while the AI-enhanced Darth Vader offers an interactive experience, it is essential to note that the character has historically been portrayed by various actors beyond Jones. SAG-AFTRA’s stance highlights the ethical implications of employing AI technology in roles traditionally performed by live actors, particularly during a labor dispute.
Legal Framework and Historical Context
Disney received approval from James Earl Jones and his family in 2022 to utilize AI technology for replicating his voice in film and television projects. Following Jones’ passing in September 2024, the option of using AI effectively became the sole legal avenue for continuing to feature the renowned voice of Darth Vader without resorting to archival recordings. Alternatively, Epic Games could consider hiring another actor for the role; however, this would necessitate renegotiating contract terms with the union.
ULP filings are scrutinized by the National Labor Relations Board (NLRB) and may lead to hearings or injunctive relief, potentially resulting in a court-mandated removal of Darth Vader from Fortnite until a resolution is achieved. Such complaints often act as a strategic measure for unions, encouraging companies to return to negotiations with more equitable offers.
Current Strike and Union Objectives
SAG-AFTRA’s Interactive Media Strike, which commenced on July 26, 2024, addresses the union’s demands for enhanced compensation and protections against the exploitation of AI technologies. In September 2023, SAG-AFTRA members voted in favor of a strike, advocating for substantial changes that would secure fair treatment for performers in the evolving landscape of interactive media.
Engadget has reached out to both Disney and Epic Games for their responses regarding SAG-AFTRA’s complaint and will provide updates as more information becomes available.
Conclusion
As the dialogue surrounding AI in the entertainment industry continues to evolve, the implications of SAG-AFTRA’s ULP filing against Epic Games underscore the tensions between technological advancements and the rights of performers. The outcome of this situation could have significant repercussions for future labor relations within the video game sector and beyond.
