Microsoft and LG Collaborate to Introduce Xbox Cloud Gaming in Vehicles

Innovative Gaming Experience for Drivers and Passengers

In a groundbreaking partnership, Microsoft and LG are set to unveil Xbox Cloud Gaming within internet-connected vehicles. The upcoming Xbox app, designed for cars that incorporate LG’s Automotive Content Platform (ACP), will enable Xbox Game Pass Ultimate subscribers to seamlessly access cloud versions of popular Xbox titles directly on in-car displays.

Enhancing Entertainment While on the Go

The new Xbox app aims to transform the driving experience, allowing users to stream games while charging their electric vehicles (EVs) or entertaining passengers during long road trips. Currently, LG’s ACP is operational in Kia’s EV3 model across Europe, with plans for integration into the new EV4, EV5, and Sportage models. Notably, this platform operates on LG’s webOS, the same user interface powering their smart televisions, providing access to a wide array of content including streaming services like Netflix, Disney Plus, and YouTube.

Expanding Xbox’s Reach

This collaboration is part of Microsoft’s broader strategy to enhance its gaming ecosystem. Earlier this year, the tech giant partnered with LG to introduce the Xbox app to smart televisions. As part of their ongoing efforts, Microsoft is gearing up to extend Xbox Cloud Gaming access to both Game Pass Core and Standard subscribers.

Christopher Lee, Vice President of Xbox Marketing, stated, “Our work with LG exemplifies Xbox’s mission to expand gaming accessibility across diverse platforms, which now includes vehicles. This initiative offers players unprecedented options for enjoying their favorite games.”

Upcoming Event: Tokyo Game Show

In conjunction with this announcement, Microsoft has confirmed its participation in the upcoming Tokyo Game Show, scheduled for September 25th at 3 AM PT / 6 AM ET / 11 AM UK. The event is anticipated to feature an exciting Xbox stream, with industry speculation surrounding the announcement of the highly awaited Forza Horizon 6. The teaser artwork showcases a visually striking urban setting, hinting at a potential new adventure set in Japan.

Conclusion

The alliance between Microsoft and LG signals a significant advancement in the integration of gaming technology and automotive innovation, providing gamers with enhanced entertainment options right on the road. As developments unfold, this initiative is set to reshape how gaming experiences are enjoyed by both drivers and passengers alike.