Good morning and happy Thanksgiving! It’s a perfect day for food, family, and football (not necessarily in that order), and it means that Black Friday deals are already rolling in. We’ve been keeping an eye on discounts for our favorite products all month, and we’re thrilled to see many beloved items on sale.
Featured Black Friday Deal
Updated: Nov 27, 2025, 03:12 PM
Like those thick circulars that once filled newspapers this time of year, the internet is buzzing with red pixels and slashed prices. However, many of these roundups include products the author hasn’t personally tested, leading to questionable discounts. WIRED’s list of the best Black Friday deals stands apart. Here, you’ll find only items tested and recommended by our Reviews team. Plus, we track prices so any deal you see is genuinely lower than what you’d pay in April or October.
Updated November 27, 2025: Wondering how the NFL pre-game show looks on your TV? If you’re watching today and thinking about upgrading for improved picture and sound quality, we’ve just added some fantastic deals on televisions and soundbars.
Best of the Best Black Friday Deals:
How does WIRED find the best deals?
We dedicate our work to testing products and tracking their prices. This enables us to spot genuine deals versus markdowns of artificially inflated prices— a common practice nowadays. We also utilize price-checking tools like Camelcamelcamel, but since we only cover items we’ve actually tested, staying on top of prices is straightforward for us.
When is the best time to shop?
In a word: now. The best Black Friday deals are happening right now, and we’ve highlighted our favorites in this guide. Traditionally, Black Friday was just one day. Shoppers would line up outside stores with paper ads in hand, eagerly waiting to snag great deals. Fast forward to today, and Black Friday now stretches throughout November.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Computers
Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)
It finally happened: a $500 Windows laptop that’s not just decent, but genuinely good. With a resolution of 2560 by 1600, plus solid color accuracy and brightness, the battery life is not only adequate but impressive. The touchpad—where many budget laptops fall short—feels smooth and responsive. This is a feat no other Windows laptop can manage. The catch? It’s a Doorbuster deal, so once they sell out, the price goes up.
More PC Laptop Deals:
- Microsoft Surface Laptop (7th Edition, 2024): Known as the Windows world’s MacBook, this laptop features a brilliant 3:2 aspect ratio display and great battery life. It’s regularly $1,000, but you can save 20% this Black Friday.
- Asus Vivobook 14 (X1407QA): If the Dell 14 Plus sells out, consider this as a solid next option at an even deeper discount.
Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)
The M4 MacBook Air, launched in early 2024, remains the best laptop around. Its price has dropped to $749, making it competitive against similarly priced laptops. With top-notch display resolution, performance, and battery life, it’s hard to go wrong. You might be wondering if you should wait for the M5 MacBook Air, but rumors suggest it’s still months away, making this M4 a solid choice.
More MacBook Deals:
- Apple MacBook Pro (M5): Just a month old, on sale now— it might not be a complete overhaul, but it’s the only Mac with the latest M5 chip.
- Apple MacBook Pro (M4 Pro/M4 Max, 2024): This powerful laptop is a meaningful step up from the M5 even if it’s not vastly discounted.
Best Wi-Fi Router Deal: Asus RT-BE58U for $98 ($52 off)
This Wi-Fi 7 router is perfect for most homes, offering solid coverage of up to 2,000 square feet. While it’s dual-band and lacks the 6-GHz band, it still provides excellent connectivity. It also includes security software, parental controls, support for VPN, and more.
More Wi-Fi Router Deals:
- Amazon Eero Pro 6E: A favorite mesh system, ideal for smart homes with easy setup, now 40% off.
- TP-Link Deco BE67: A fantastic tri-band Wi-Fi 7 mesh router, now $200 off.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
TV & Audio
Best TV Deal: TCL QM6k for $498 ($252 off)
This TV stands out for its vivid color, excellent processing, and virtually every app you could desire. Mini LED backlighting ensures great contrast, and its anti-glare technology works well in bright rooms, making the price unbeatable.
More TV Deals:
- LG G5 OLED: Now under $2,000, this high-end OLED is a gorgeous addition to any home theater.
- Sony Bravia 8 II QD-OLED: Known for top-notch processing, Sony TVs remain sharp and clear.
- LG C5: This model is an all-around favorite for its mix of brightness and color.
Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)
This streaming device is perfect for anyone looking to update an older TV. It’s reasonably priced at $20 and can rejuvenate any screen, making it a solid choice for hotel stays or sudden deployments.
More Streaming Deals:
- Roku Ultra: Recommended for the highest streaming quality with Dolby Vision support.
- Google TV Streamer (4K): A go-to choice for Android users, especially for its seamless integration.
- Amazon Fire TV Stick 4K Max (2nd Generation): A user-friendly option for solid 4K streaming.
Best Soundbar Deal: Yamaha Audio SR-C30A for $220 ($60 off)
Our top pick for soundbars, this system features a wireless subwoofer, excellent audio processing, and a compact design. If you struggle with dialogue on-screen or want a cinematic experience, this is a great option.
More Soundbar Deals:
- Sony Bravia Theater System 6: A sleek, wireless design that fits into your room without being obtrusive.
- Yamaha True X Bar 50A: Their Dolby Atmos-enabled version for a more immersive experience.
Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)
These noise-canceling headphones are top-of-the-line, blocking out distractions with superb audio quality. Perfect for Zoom calls and listening to music alike.
More Headphone Deals:
- Apple AirPods Pro 2 (With USB-C): A fantastic option for iPhone users.
- Beats Powerbeats Pro 2: Ideal workout headphones with a convenient design.
- Sony WH-1000XM5: Still a best-seller despite being an older model.
Mobile Devices & Charging
Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)
The Pixel 10 is one of the best Android phones available. Its triple-camera system includes a fantastic 5X optical zoom. This phone is also one of the first flagship Androids with Qi2 magnets, allowing magnetic attachment to wireless chargers.
More Smartphone Deals:
- Motorola Razr Ultra (2025): The year’s hottest flip-style phone, featuring a strong camera and nifty external display.
- Motorola Moto G Stylus 2025: Affordable, yet packed with features like wireless charging and a built-in stylus.
Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)
This model has dipped below the customary $300, making it perfect for movie watching or browsing without needing reading glasses.
Best Power Bank Deal: Nimble Champ for $20 ($5 off)
Made with 90% recycled plastic, it’s compact, with a 5,200 mAh capacity. Also features USB-A and USB-C ports for versatility.
Best Kindle Deal: Amazon Kindle Paperwhite (12th generation) for $125 ($35 off)
Our favorite e-reader offers an auto-adjusting warm light, three-month battery life, and seamless library integration.
Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)
This digital notebook is my favorite mid-range option, offering great features and accessories without excessive pricing.
Home & Kitchen
Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)
This fantastic chair provides numerous adjustments while being stylish. A rare combination of quality and affordability.
Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)
The best price of the year for this versatile vacuum, it adeptly handles both wet and dry cleaning.
Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)
This newly released air purifier uses electrostatic filtration, lasting up to five years with proper maintenance.
Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)
Consistently one of my favorite indoor hydroponic garden systems, now available at a significant discount.
Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)
This high-end product serves as both an oven and air fryer, toasting, air frying, dehydrate foods, and more, making it a steal at this price.
Beauty & Wellness
Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)
While it’s not a massive upgrade, this model offers the same chip as the latest versions and includes a full 24 hours of battery life.
Best Beauty Deal: GHD Curve Soft Curl Iron for $167 ($72 off)
Heats up quickly and features an ergonomic design, making it a great pick for any hair styling needs.
More Beauty Deals:
- Oral-B Pro 1000: Best value oscillating toothbrush on the market.
- LYMA Laser: A budget-friendly model of this innovative beauty device is on sale now.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
