Spotify Expands Video Podcast Offerings to Netflix in 2026

Spotify has announced a strategic partnership with Netflix to bring its video podcasts to the popular streaming platform, starting in early 2026. This collaboration is part of Spotify’s initiative to broaden its video content range and enhance its advertising revenue streams.

Curated Video Podcast Selection

Initially, the partnership will feature a handpicked assortment of podcasts across various genres, including sports, culture, lifestyle, and true crime. Prominent titles from Spotify Studios and The Ringer will be available to Netflix viewers, with plans to incorporate additional podcasts from diverse studios in the future.

Strategic Focus on Video Content

This development aligns with Spotify’s recent emphasis on video podcasting, which has gained momentum over the past year. The company has introduced tools that allow creators to publish their podcasts as video content. Furthermore, Spotify has rolled out incentives that reward podcasters for their popular video shows, as part of its efforts to compete against established platforms like YouTube.

Spotify has also enhanced audience engagement by introducing features such as polls, Q&As, and comment sections, which provide hosts with new ways to interact with their listeners.

Shifts in Podcasting Strategy

The partnership marks a significant pivot in Spotify’s podcasting strategy following recent organizational changes, including layoffs within its podcast division. Dawn Ostroff, the former Chief Content and Business Officer, played a pivotal role in Spotify’s substantial investments in podcasting, acquiring major studios and securing exclusive deals with high-profile creators like Joe Rogan and Alex Cooper. However, the anticipated profits from these investments have not materialized, prompting a reevaluation of the business model.

As of the second quarter of 2025, Spotify boasts over 430,000 video podcasts, with video content consumption reportedly growing at a rate 20 times faster than audio-only content since 2024. The platform has seen a 65% year-over-year increase in the number of users streaming video.

Future Prospects

While Spotify did not disclose specific details regarding ad-sharing or monetization from the deal with Netflix, executives are optimistic about the potential of video consumption, especially among Gen Z users, which could open new avenues for advertising and revenue generation.

“This partnership marks a new chapter for podcasting,” remarked Roman Wasenmüller, Spotify’s VP and Head of Podcasts. “Collaborating with Netflix enables us to enhance discovery, broaden creators’ audiences, and allow fans globally to engage with beloved stories and discover new favorites.”

Despite a recent decline in Spotify’s stock value attributed to a drop in ad-supported revenue, the company maintains confidence in its overarching strategy and its capacity to rejuvenate its advertising initiatives.

Podcasts Included in the Distribution Partnership

The following shows will be featured in the Netflix-Spotify partnership:

• The Bill Simmons Podcast
• The Zach Lowe Show
• The McShay Show
• Fairway Rollin’
• The Mismatch
• The Ringer F1 Show
• The Ringer Fantasy Football Show
• The Ringer NFL Show
• The Ringer NBA Show
• The Rewatchables
• The Big Picture
• The Dave Chang Show
• The Recipe Club
• Dissect
• Conspiracy Theories
• Serial Killers

Conclusion

With this innovative partnership, Spotify aims to leverage Netflix’s vast audience to further enhance the reach and impact of its podcasting content, signaling an exciting evolution in the podcast landscape. Audience members can anticipate an increasingly diverse video podcast selection as the collaboration unfolds in the coming years.