OpenAI Removes Promotional Video Amid Trademark Dispute

OpenAI has recently taken down a widely discussed video showcasing the collaboration between CEO Sam Altman and renowned Apple designer Jony Ive, along with the details of its $6.5 billion acquisition of Ive’s startup, io. The removal of this video from both OpenAI’s official website and YouTube page has raised questions about the status of the acquisition and the future of design projects under Ive’s leadership.

Clarification on Acquisition Status

However, industry insider Mark Gurman from Bloomberg has clarified that the acquisition remains intact. According to Gurman, the deal is proceeding as planned and has not been terminated. The reason for the video’s removal stems from a restraining order issued by a judge concerning the name "io." As a result, OpenAI has been compelled to eliminate any related materials that reference the name.

Official Statement from OpenAI

Following the court order, OpenAI updated the announcement page for the acquisition, stating, “This page is temporarily down due to a court order following a trademark complaint from iyO regarding our use of the name ‘io.’ We disagree with the complaint and are exploring our legal options.” The company emphasized that this trademark issue will not impede the ongoing deal with io.

Background on the Trademark Controversy

The "iyO" in question is associated with Alphabet’s X, known for pioneering innovative technologies, and has recently announced generative AI-powered earbuds as its inaugural product. Reports from Bloomberg Law have indicated that iyO initiated a trademark lawsuit against OpenAI, with a judge expressing concerns that OpenAI’s promotional materials might lead to consumer confusion.

As of now, the promotional video remains accessible on X, allowing viewers to see the initial collaboration between Altman and Ive.

This article has been updated with confirmation from OpenAI regarding the status of the trademark dispute.