Apple had an impressive Q1, with iPhone sales taking center stage. The company reported that its flagship device achieved its best quarter ever, thanks in part to a significant surge in sales in places like China and India.
“iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment,” stated CEO Tim Cook during the earnings call on Thursday. According to Apple’s earnings report, the company sold $85 billion worth of iPhones in the first quarter, compared to $69 billion during the same period last year.
During the Q&A portion of the call, Cook mentioned a remarkable increase in sales from China. “It was driven by iPhone, where we set an all-time revenue record,” he noted, emphasizing that it was the “best iPhone quarter in history in Greater China.” The sales boost was largely attributed to excitement surrounding the iPhone 17, announced in September. This latest model has proven to be much more popular than previous versions.
Apple’s earnings report indicated that overall sales in the Greater China region rose from $18.5 billion in the previous year’s quarter to $25.5 billion. Cook also highlighted the company’s positive performance in the region, stating, “I would tell you that during the quarter, traffic in our stores in China grew by strong double digits year over year.”
India also emerged as a key market, with iPhones—and other products—selling well. “We did set a quarterly revenue record during the December quarter,” Cook said, mentioning new records for iPhone, Mac, and iPad sales, as well as an all-time revenue record for services. He referred to it as “a terrific quarter” in a country that is “the second largest smartphone market in the world and the fourth largest PC market.”
Apart from iPhones, Apple’s overall sales increased across every geographic region. For example, sales in the Americas grew from $52.6 billion a year ago to $58.5 billion, while Europe saw a rise from $33.8 billion to $38.1 billion.
