Indomie Honors Nigerian Moms with Epic AI-Driven Mother’s Day Campaign

Gaptek Zone

April 11, 2025

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To celebrate Mother’s Day, Indomie launched an innovative and touching campaign titled “Show Some Love to Mum,” which merged advanced AI technology with engaging live events.

The ceremony held at Ikeja City Mall paid tribute to the unwavering love and commitment of mothers throughout Nigeria.

The festivities included two primary elements: an individualized digital component and a lively physical gathering. One highlight was the groundbreaking application of AI technology to create customized video greetings for moms.

Via an online platform, mothers were greeted with heartfelt messages from celebrities Shaffy Bello, Bimbo Ademoye, and Akinyemi Omotayo (Asherkine), making the occasion truly memorable.

“Our objective was to move past conventional presents and genuinely acknowledge the sacrifices and resilience of mothers,” clarified Ibrahim Isa, who serves as the Regional Brand Manager at Indomie.

The exceptionally enthusiastic feedback and the beaming smiles from the mothers confirmed the triumph of this initiative. It was heartening to offer them an avenue for such a significant commemoration.

Moreover, mothers received thoughtfully selected goody bags from Indomie as a gesture of thanks for their daily efforts.

The “Show Some Love to Mum” initiative aimed to encourage Nigerians to find innovative and meaningful methods of expressing appreciation, making certain that each mother feels cherished and honored.

Provided by SyndiGate Media Inc.

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