23andMe Faces Major Challenges: What Customers Need to Know
Overview of Recent Developments
The prominent DNA testing service 23andMe has experienced significant turmoil recently, raising concerns for its approximately 15 million customers who have shared their genetic information. In March, the company filed for Chapter 11 bankruptcy protection, prompting a competitive bidding process that ultimately concluded with co-founder Anne Wojcicki regaining control through her nonprofit, TTAM Research Institute, for $305 million.
Impact on Genetic Testing Industry and Consumer Privacy
These developments have sent shockwaves throughout the genetic testing sector and drawn attention from privacy advocates. Many security professionals and lawmakers have urged customers to take proactive measures to protect their data. Recent statements from the company’s interim CEO highlight that around 1.9 million clients—approximately 15% of the total user base—have requested the deletion of their genetic information from 23andMe’s servers.
Legal Actions and Customer Data Privacy
The situation intensified last week as more than two dozen states initiated lawsuits contesting the sale of personal data. These legal actions assert that 23andMe must obtain explicit consent from customers before transferring or selling their information to potential buyers.
While 23andMe’s policies prevent the complete deletion of all genetic data—especially data shared with research partners or held in backup systems—there are steps customers can take to safeguard their privacy.
Steps to Delete Your Data from 23andMe
If you wish to remove your data from 23andMe, follow these simple steps:
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Log In to Your Account
Access your 23andMe account. -
Navigate to Settings
Click on the Settings section of your profile. -
Access Data Options
Scroll to the section labeled "23andMe Data." -
Initiate Deletion
Click on the “View” option, then proceed to the Delete Data section. -
Confirm Deletion
Select the "Permanently Delete Data" button. You will then receive a confirmation email with a link to finalize your request.
Customers also have the option to download a copy of their data prior to deletion.
Important Considerations
It’s crucial to note that 23andMe’s privacy policy indicates the retention of certain information—such as genetic information, date of birth, and sex—for compliance with legal obligations. Furthermore, the company retains limited data related to account management and legal requirements for a defined timeframe.
Revoking Consent for Research Use and Sample Destruction
If you previously consented to have your DNA and saliva sample stored by 23andMe, you can modify this setting:
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Log In to Your Account
Navigate to your account settings and select "Preferences." -
Withdraw Consent
If you allowed 23andMe and third-party researchers to use your data for studies, you can withdraw that consent under the "Research and Product Consents" section.
Note that while consent can be revoked, it is not possible to delete previously shared research data.
Communicate with Family Members
Once you have initiated the data deletion process, it is advisable to inform family members and encourage them to take similar actions. Remember, any sensitive information does not only affect you; it can also impact your relatives.
Additionally, consider reaching out to friends and loved ones to ensure that they are also taking steps to safeguard their personal data.
Conclusion
As 23andMe navigates these significant challenges, customers must remain informed and proactive about their privacy. The combination of legal pressures and corporate changes emphasizes the importance of understanding data rights and the potential implications of sharing genetic information.



