Disney Plus will introduce a vertical video feed later this year, as announced during its Global Tech & Data Showcase for advertisers at CES. In an interview with Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, Deadline reported that the vertical video feature may include “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles, or a combination.”
“Think all the short-form Disney content you’d want in one unified app,” Teague stated onstage at Wednesday’s showcase. “Over time, we’ll evolve the experience as we explore applications for a variety of formats, categories, and content types for a dynamic feed of just what you’re interested in — from Sports, News, and Entertainment — refreshed in real time based on your last visit.”
Update, January 7th: Added quote from Disney’s Erin Teague.
