Cluely’s Roy Lee to Take Center Stage at TechCrunch Disrupt 2025
Roy Lee: Bold Innovator and CEO of Cluely
Roy Lee, the co-founder and CEO of Cluely, is set to bring his provocative approach to the TechCrunch Disrupt 2025 event, scheduled for October 27-29 at the Moscone West in San Francisco. Lee will explore the dynamics of building a noteworthy startup within the bustling AI landscape and discuss how embracing controversy can serve as an effective growth strategy.
The Rise of Cluely: Revolutionizing AI for Meetings
Cluely has garnered attention as an innovative AI meeting assistant capable of delivering real-time insights and transforming discussions into searchable and shareable reports. With numerous companies competing in this sector, Cluely distinguishes itself through Lee’s adeptness at capturing audience attention. In a marketplace saturated with choices, companies often struggle to break through the noise, but Lee has mastered the art of creating engaging, consumable content that resonates with potential customers.
From University Controversy to Startup Success
Lee’s journey began at Columbia University, where he gained notoriety for utilizing an AI assistant he developed to navigate Big Tech interviews. This unconventional approach attracted social media attention and ultimately led him to drop out and establish Cluely, initially branded provocatively as the “cheat on everything startup.” This bold marketing tactic not only stirred public interest but has also been a cornerstone of Cluely’s engagement strategy, setting it apart in a competitive market.
Capturing Attention in a Saturated Market
By leveraging controversy as a marketing tool, Cluely has consistently achieved a level of visibility that larger competitors often envy. Lee believes that many startups play it too safe in their promotional efforts, while capturing consumer attention is paramount in today’s crowded marketplace.
In 2023, Cluely successfully secured $15 million in Series A funding from Andreessen Horowitz. This financial backing has allowed the startup to invest in high-quality launch videos, a team of content creator interns, and an expansive office space in San Francisco. Lee is firmly positioned within the thriving AI sector, and he is utilizing this opportunity to its fullest potential.
Learn from Roy Lee at TechCrunch Disrupt
At the upcoming TechCrunch Disrupt 2025, Roy Lee will delve into the concept of virality as a marketing strategy, share insights on the current state of the AI landscape, and discuss how Cluely aims to build a sustainable enterprise on its growing social media presence.
Don’t miss this opportunity to witness Roy Lee’s unique insights and strategies. Register now to take advantage of discounts—save up to $444 on your pass and receive 60% off a second ticket before prices increase when the event begins on October 27.
Event Details
Location: San Francisco
Date: October 27-29, 2025
Secure your pass today to join the discourse on innovation and disruption in technology.
