Bluesky Reaches 40 Million Users and Launches Beta for ‘Dislikes’ Feature

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Bluesky Surpasses 40 Million Users and Introduces New Features to Enhance User Experience

Introduction of "Dislikes" Feature Aims to Personalize Content

Bluesky, the rapidly growing social network, recently announced a significant milestone, reaching 40 million active users. As part of its ongoing commitment to enhance user experience, the platform plans to roll out a testing phase for a new “dislikes” feature, aimed at refining the personalization of the Discover feed and other content areas.

Enhancements to User Interaction and Content Moderation

The announcement was accompanied by a series of updates focused on improving content interaction. These include refinements to response mechanics, enhanced detection systems for harmful comments, and strategies designed to highlight conversations more relevant to individual users.

With the forthcoming beta for "dislikes," Bluesky intends to better customize content suggestions based on user feedback. By allowing users to express dislike for specific posts, the platform will adapt and reduce the visibility of content types that users do not wish to engage with, effectively tailoring both feed and reply rankings.

Commitment to Positive Online Engagement

Bluesky emphasizes that these updates are part of its broader goal to foster a space for enjoyable, authentic, and respectful exchanges among users. This initiative follows recent challenges faced by the platform regarding moderation practices, with calls from some users for more stringent control over problematic accounts and controversial figures.

While Bluesky operates as a decentralized platform where users can manage moderation independently, the company is focused on enhancing the tools available to users for managing their online experiences.

User Control and Moderation Tools

Current functionalities in Bluesky allow users to implement moderation lists, enabling quick blocking of groups, as well as various content filtering options. Additional features include muting specific words and subscribing to third-party moderation services. Notably, users can detach quote posts, addressing concerns related to online harassment and toxic dynamics prevalent on competitive platforms like X (formerly Twitter).

Additional Features in Testing

Beyond the "dislikes," Bluesky is also experimenting with various ranking algorithms, design adjustments, and feedback mechanisms. Notably, the platform is introducing a system to illustrate "social neighborhoods," showcasing the relationships between users frequently engaging with each other. This approach will prioritize replies from users within these networks, making interactions more relevant and comfortable for users.

Addressing Competitor Challenges

Competitors like Meta’s Threads have encountered difficulties with coherence in user feeds, making it hard for users to follow conversations effectively. Bluesky’s initiative to clarify social connections aims to overcome this barrier as it grows and evolves.

Improved Detection of Unwanted Content

The new updates will enhance the platform’s capabilities in identifying replies that are deemed toxic, spammy, or off-topic. These lower-quality interactions will be downranked across threads, search results, and notifications to ensure a more meaningful user experience.

Streamlined Reply Functionality

Additionally, a modification to the reply button will redirect users to the full conversation thread instead of immediately opening the compose screen. This adjustment encourages users to engage with the entire discussion, potentially reducing redundant responses and enhancing the overall quality of dialogue on the platform.

Enhanced Visibility of Reply Settings

Bluesky is also refining the visibility of reply settings, making it easier for users to specify who can respond to their posts, further empowering them to control their online interactions.

Conclusion

Bluesky’s new features, particularly the “dislikes” function, mark a significant step towards personalizing user experiences and fostering healthier online communication. As the platform evolves, it continues to focus on providing users with the tools needed to shape their interactions and navigate the complexities of social discourse effectively.

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