Bluesky Introduces Bookmarks Feature: A New Way to Save Posts
Social networking platform Bluesky has announced the launch of a highly anticipated feature known as "Saved Posts," effectively addressing user demand for a bookmarking function. The company made this announcement on Monday, introducing a new icon located beneath each post, adjacent to the heart icon typically used for favorites.
Navigating the New Saved Posts Feature
Users can now conveniently access their bookmarked items through the newly established "Saved" section found in the main navigation of the app. While the availability of both likes and bookmarks might appear redundant, these features serve distinct purposes. Bookmarks provide users with a private option to save posts, as opposed to the public nature of likes. Given that Bluesky accounts and their respective data are accessible to the public, users may prefer a more discreet method for storing content.
For example, journalists often utilize bookmarks to reference information later without publicly indicating their interest, which might inadvertently attract unwanted scrutiny. Additionally, users may wish to bookmark personal content, such as adult material, without making it visible to their followers.
Addressing User Concerns about Privacy
Previously, on platform X, CEO Elon Musk recognized that the visibility of public likes could potentially hinder engagement. As a result, the platform restructured its approach by concealing users’ likes to mitigate the pressure associated with public perception. Employees cited concerns that visible liking behaviors could deter engagement with "edgy" content or lead to self-censorship to safeguard a user’s public image.
While the AT Protocol, which supports Bluesky and various other social applications, currently does not facilitate private data, the introduction of the bookmarking feature allows users to save posts securely off-protocol. This functionality mimics the privacy features found in Bluesky’s direct messaging system. Should the protocol evolve to incorporate private data in the future, the dynamic could change.
Enhancing User Engagement on Bluesky
The introduction of the Saved Posts feature is poised to elevate user engagement within the Bluesky community. It offers a method for users to curate a collection of posts that resonate with their interests without needing to sift through a mix of casually liked content. This new option also serves as an alternative to the commonly used workaround of replying with a red pushpin emoji to signal saved posts. Bluesky has even implemented a tool to help users transition their previously saved posts using this method.
The launch of the Saved Posts function follows a recent update that introduced capabilities for photo and video uploads, enhanced feedback mechanisms for custom feed creators, and a feature allowing users to compile Starter Parks—groups of recommended accounts to follow.
As Bluesky continues to evolve, the addition of this functional bookmarking feature signifies a step forward in enhancing user experience while addressing concerns around privacy and engagement.
