Google Enhances AI Capabilities: New Features for Users
Enhanced AI Features Introduced
Google is ushering in a series of advancements to its AI tools, providing users with a blend of free and premium options. Some features will be accessible at no cost for Android users and via Google’s web applications, while more robust functionalities will require a paid subscription.
Subscription Plans: What You Need to Know
The recently rebranded Google AI Pro offers a premium AI service for $20 per month, maintaining the same price but presenting a more limited feature set compared to the previous version. Meanwhile, Google AI Ultra, which encompasses the company’s extensive suite of AI services, has increased its subscription cost to $250 per month. This price point is $50 more than OpenAI’s comparable offering, ChatGPT Pro.
Innovations for Creative Professionals
Google’s latest updates are particularly significant for creative professionals and developers. The introduction of Jules, an “asynchronous coding agent,” allows users to transform rough sketches or designs into polished illustrations or code, providing transparency about the process.
Upgraded Image Generation with Imagen 4
Additionally, Google has launched a new version of its AI image generator, Imagen 4, which boasts improved detail in image generation. This includes enhanced textures in AI-generated artwork and the ability to incorporate custom text into music posters.
New Generative Video Tools
The technology giant has also revealed innovative generative AI video tools, such as Flow. This feature specializes in AI movie creation, allowing users to upload photographs or illustrations of characters and settings to animate them into short films using simple text prompts. Users who lack images can create visuals directly through generative prompts within Flow, enabling the construction of narrative videos by describing actions step by step.
Google demonstrated Flow with a whimsical generated video featuring an old man using a giant chicken to fly a car. While the visuals may have appeared somewhat artificial, the demonstration effectively showcased Flow’s capabilities.
Enhanced Video Generation with Veo 3
Another notable addition is Veo 3, an upgraded video generator. Google claims this tool possesses an improved understanding of material physics, leading to smoother and more realistic animations.
Transforming Search with AI
In 2023, Google unveiled its AI Overviews feature, a tool that summarizes web results at the top of the screen for specific queries. While its initial performance was variable and sometimes included inaccuracies or humorous errors, Google is now refining the user search experience with an upgraded AI mode.
This new feature, which focuses on a chatbot-style interface, was first introduced as an experimental option in March 2025 and is now available to users in the United States. The AI mode can be accessed within the default search results, allowing users to switch to this feature with just a click.
Conclusion
Google’s latest advancements in AI tools aim to enhance both creative processes and search experiences, offering innovative features for users while also providing scalable subscription options. The company’s focus on integrating AI technology highlights its commitment to shaping the digital landscape for both personal and professional applications.
