With advancements in technology, new travel spots, and an increased desire for luxurious getaways transforming the worldwide tourism sector, everyone is looking towards Dubai for ATM 2025—the premier event for the travel and hospitality industries in the Middle East.
From April 28th to May 1st, the Dubai World Trade Centre will host this year’s ATM with an anticipated participation of around 2,600 exhibitors. These include tourism boards, airlines, hotels, and technology suppliers hailing from all corners of the world.
Ministers, executives, and entrepreneurs join forces at ATM, making it an essential event in the industry’s schedule for identifying trends, sealing deals, and strategizing.
It also offers a front-row seat to what’s next for travel worldwide.
ATM offers a record-breaking platform for global tourism
In its 32nd iteration, ATM has grown into one of the most impactful gatherings within the sector.
The 2024 edition broke records by attracting over 46,000 participants from more than 160 nations, signaling a resurgence of worldwide interest.
Middle Eastern destinations
, along with broader trends within the industry moving towards
technology
and transformation.
The 2025 event builds on this trend with an extensive lineup of panel discussions, networking opportunities, and exhibits covering industries ranging from aerospace to hospitality.
wellness
, hospitality along with MICE events (meetings, incentives, conventions, and trade shows).
Innovation and entrepreneurship move to the forefront.
The theme for this year, “Global Travel: Enhancing Future Tourism through Improved Connectivity,” establishes the direction for a program centered around how the sector can adjust to evolving preferences.
Artificial intelligence
Will also be highlighted, featuring sessions that delve into how AI is transforming customer service, route planning, flight scheduling, and more.
Panelists like Cassie Kozyrkov, Google’s inaugural Chief Decision Scientist and an esteemed AI authority, along with Paul Griffiths, CEO of Dubai Airports, are scheduled to participate in discussions about technology amid disruptive times.
innovation
.
Startups will also have a significant part to play. The ATM Start-Up Pitch Battle is back, providing young enterprises with a prestigious stage to present their concepts to potential investors.
In the meantime, numerous brands are anticipated to present solutions designed to enhance efficiency and customize the travel experience—key developments in luxury tourism, particularly.
Premium travel experiences and local goals mold the sector’s upcoming trajectory.
Outside of AI, expect
luxury travel
to dominate discussions.
The industry is experiencing significant growth, with projections indicating it might hit €3 trillion by 2032, driven primarily by affluent investors from major markets in the Middle East and Asia.
As these travellers seek increasingly bespoke and
exclusive
Exhibitors from leading hospitality brands and destinations are reacting by offering tailored packages, premium collaborations, and community-focused initiatives.
The ATM will similarly examine ways in which upscale travel can be made more environmentally sustainable.
community
Incorporation, along with how new tourist spots are gaining advantages from enhanced connections and the creation of specialized and environmentally conscious activities.
The event serves as a forum for policymaking. Leaders from throughout the Gulf region are anticipated to gather this year to address topics spanning visa reforms, tourism investments, and infrastructural development.
As nations along the Gulf Coast, including
Saudi Arabia
, the
UAE
As Qatar broadens its tourism aspirations, these talks might assist in crafting a unified regional strategy during this crucial period.
For professionals in travel technology, hospitality, policy, and related fields, ATM 2025 promises to offer an initial glimpse into the future of tourism—a platform highlighting both the individuals and locations poised to spearhead this sector.
