Nothing, the hardware company backed by Tiger Global, is launching its first retail store in India, its largest market. Located in Bengaluru, the store is strategically positioned where a significant portion of Nothing’s user base in India resides, the company stated.
This new two-story location will showcase Nothing’s products along with various projects. Customers will have the opportunity to purchase hardware items and merchandise, with options to customize select products.
“We wanted to create a fun space. It is kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there’s a production line where the item comes out. We also display machines used for testing phones, like USB port testing or water resistance testing. So we just wanted to bring that world together,” said Carl Pei, the company’s co-founder and CEO.
The store will offer products from both Nothing and CMF, its budget brand that was spun off last year. Notably, CMF is based in India and operates a joint venture with local OEM (original equipment manufacturer), Optiemus.
Pei pointed out that the two brands cater to different markets through various price ranges and target audiences. “Nothing is more niche with a higher price. CMF is more aimed at the mass market. You know it’s mass, but it’s not just generic rebranded products that usually populate this price range. They are also items that we put a lot of care into,” he explained.
India has emerged as Nothing’s strongest market, capturing over 2% market share in smartphones, according to analyst firm IDC, which reported last year. The firm also highlighted that Nothing was the fastest-growing brand in the country in Q2 2025, experiencing a remarkable 85% growth in shipments year-over-year.
Other hardware manufacturers are also creating aspirational retail spaces in India. For instance, Apple is gearing up to open its sixth store in the country this month in Borivali, Mumbai.
This marks Nothing’s first store outside of London, where the company is based. The startup has plans to establish two more locations in Tokyo and New York, though specific timelines for these openings have not been disclosed.
The company raised $200 million in Series C funding last year, achieving a valuation of $1.3 billion. This round was led by Tiger Global, alongside investors such as GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. To date, Nothing has raised a total of $450 million.
