Brynn Putnam to Debut New Venture at TechCrunch Disrupt 2025
San Francisco, CA – Brynn Putnam, the visionary entrepreneur who transformed the fitness landscape with her innovative product, Mirror, is set to return to the TechCrunch Disrupt stage seven years after her first presentation in 2018. The event is scheduled to take place from October 27 to 29, 2025, at the Moscone Center in San Francisco.
From Mirror to a New Frontier
Putnam’s journey has been marked by strategic timing and keen insight. Her original product, Mirror, which facilitated at-home boutique fitness classes, saw a meteoric rise in demand, especially during the pandemic. This surge in popularity culminated in its acquisition by Lululemon for $500 million, merely two years post-launch at TechCrunch Disrupt.
Embracing In-Person Connections
In her latest endeavor, currently operating in stealth mode, Putnam aims to address a new cultural shift. Recognizing a growing public desire to move away from screens and foster in-person interactions, her company is developing gaming hardware designed to enhance face-to-face experiences among users.
"We’re on the brink of a hardware renaissance," Putnam shared with TechCrunch during an investor event focused on innovation. She underscores the synergy of advanced display technologies, economical components, and AI capabilities, paving the way for inventive new interactive devices.
Redefining Technological Engagement
This new venture marks a significant pivot for Putnam. While Mirror concentrated on individual advancement, her current project prioritizes collective experiences and the enhancement of personal relationships. She emphasizes a philosophy where technology acts as a facilitator rather than the central focus of interaction.
Inspired by Nintendo’s approach of integrating established technology with innovative concepts, Putnam intends to replicate the successful blueprint of her previous venture. However, the emphasis will shift from cutting-edge technology to crafting meaningful user experiences through established hardware.
A Natural Progression in Gaming
Moving into the gaming sector aligns seamlessly with Putnam’s established career trajectory, which has centered on leveraging technology to inspire behavioral change. Her background in boutique fitness has equipped her with insights into creating engaging group dynamics, which she plans to apply to her new gaming initiatives aimed at promoting direct interactions.
Strong Investor Support Signals Confidence
Lerer Hippeau, the venture capital firm that initially backed Mirror with a $3 million seed investment, has already participated in the competitive funding round for Putnam’s latest company, reflecting robust investor confidence in her ability to adapt to and predict market trends.
This shift in focus also coincides with a larger resurgence in consumer hardware investments. Following a prolonged emphasis on enterprise software and AI infrastructure, there is a renewed enthusiasm among investors for consumer-oriented hardware that harnesses advanced AI techniques and mature technology.
Anticipation for Disrupt 2025
Putnam’s presentation at TechCrunch Disrupt 2025 coincides with the event’s 20th anniversary, promising to unite prominent figures in the tech industry to discuss forthcoming innovations. As entrepreneurs and investors remain closely attuned to consumer technology developments, Putnam’s return offers invaluable insights into how a leading founder is gearing up for the next phase of advancements.
Don’t miss this opportunity — register for Disrupt 2025 to be among the first to witness Brynn Putnam’s latest unveiling. Early registration can save attendees up to $668 if completed by September 26 at 11:59 p.m. PT.
For additional information and to secure Investor Passes that include exclusive access to the StrictlyVC event at Disrupt, visit the TechCrunch website.
Event Details:
- Location: Moscone Center, San Francisco
- Dates: October 27-29, 2025
Stay tuned for the latest developments as the tech industry continues to evolve, with Brynn Putnam leading the way in consumer innovation.
Image Credits: Kimberly White / Getty Images
