As the date for WWDC 2025 approaches, scheduled for Monday, June 9, the anticipation surrounding Apple is palpable. This year marks a critical juncture for the company, especially following the letdown of the previous year’s conference. Apple had made ambitious announcements regarding Apple Intelligence, yet failed to deliver key functionalities, notably a revamped AI-powered Siri.
### Apple’s Previous Missteps
In 2024, Apple faced criticism for promoting features that were still in development, treating them as fully operational. When it became clear that some key enhancements couldn’t be rolled out as planned, Tim Cook’s company was left with significant backlash and disappointment. Although Apple succeeded in launching some features associated with Apple Intelligence—such as writing tools, ChatGPT integration, notifications, and the novel Genmojis—these additions felt outdated upon release, overshadowed by the rapid progression in AI technology.
While Apple attempted to generate excitement around its new emojis, competitors were advancing their AI capabilities significantly, offering voice interactions via Gemini Live and ChatGPT’s voice mode. In comparison, Apple’s traditional annual operating system updates seemed sluggish, particularly when juxtaposed with OpenAI and Google, both of which are redefining future technological possibilities.
### A Fresh Opportunity at WWDC 2025
WWDC 2025 presents Apple with an opportunity to recalibrate its focus on AI, aiming to demonstrate its relevance in a rapidly evolving technological landscape. By emphasizing the integration of robust hardware and software, Apple can reinforce its position in the current AI landscape, particularly as services like Google’s Gemini and ChatGPT perform admirably on devices like the iPhone 16, as well as on competitors such as the Pixel 9 and Samsung Galaxy S25.
Thanks to insights from Marc Gurman of the Power On newsletter, several anticipated features related to Apple Intelligence are expected to be unveiled at WWDC 2025. Here’s an overview of what to expect:
### Key Anticipated Features
#### 1. Third-Party Developer Access to Apple Intelligence
Apple plans to open up its existing Apple Intelligence models to third-party developers, allowing iPhone app creators to leverage familiar AI capabilities. This could involve utilizing features like writing summaries or designing new innovative AI-powered functionalities using Apple’s framework.
Despite its models having approximately 3 billion parameters—a figure that pales in comparison to those from cloud-based services offered by OpenAI and Google—Apple’s offerings are ideally suited for lightweight tasks that can operate effectively on the device without requiring cloud access.
#### 2. Enhanced Battery Management System
A new battery management feature might not seem exciting, but any improvement that extends iPhone battery life is generally welcomed. Specific details are sparse, but the enhancement is likely to involve analysis of user behavior to optimize energy consumption.
#### 3. Live Language Translation via AirPods
One of the more intriguing prospects is live language translation through AirPods, which is associated with planned updates to both the AirPods software and iOS 19 (or potentially iOS 26, its updated designation). If executed flawlessly, this innovative feature could distinguish Apple from its rivals.
In addition to these noteworthy enhancements, it is also expected that Apple will rebrand existing functionalities across various applications, including Safari and Photos, as “AI-powered,” further emphasizing its commitment to artificial intelligence.
### Additional Possibilities for WWDC 2025
While Gurman’s insights provide valuable context, there is a possibility that Apple may surprise its audience with new features. Here are some hopes for upcoming enhancements:
#### 1. AI-Driven Background Noise Reduction
At a recent Samsung AI event, attendees reacted enthusiastically to a demonstration of AI technology that effectively eliminated background noise—such as wind or crowd chatter—from videos via a tool dubbed Audio Eraser. This response indicates a significant interest in practical AI applications. Apple currently has a similar capability for the iPhone 16, though it is somewhat hidden in editing options. Making this feature more user-friendly and applicable to various audio and video formats could yield considerable acclaim.
#### 2. Improved AI Integration
While the anticipated AI-powered Siri may still be on the horizon, enhancing the integration of existing AI models like ChatGPT and Gemini into iOS would be beneficial. At present, Siri invokes ChatGPT for more complex inquiries, but the process feels disjointed and inefficient. More seamless integration could allow users to leverage AI for performing everyday tasks more intuitively, such as launching applications and navigating Settings.
Moreover, Apple faces increasing scrutiny regarding its AI image processing capabilities. Compared to advancements made by Google and Samsung, Apple’s options for AI-assisted photo editing fall short. Users now expect the ability to generate lifelike images from prompts and manipulate photos effortlessly, including removing or adding elements seamlessly. Meeting these demands would be crucial for maintaining relevance in a sector that is continuously advancing.
In summary, WWDC 2025 holds the potential for Apple to redefine its stance in the AI space, mend its previous miscalculations, and roll out innovative enhancements that resonate with its audience. The industry will undoubtedly be watching closely.
