Black Friday is here, and the deals are pouring in across the web. It’s the perfect opportunity to grab gifts for the holiday season, treat yourself to those gadgets you’ve had your eye on, and dodge paying full price on anything.
Featured Black Friday Deal
Updated: Nov 29 2025, 12:46 AM
While some bargains are worthwhile, be cautious of recommendations for devices that are suggested without real testing, often at prices that don’t reflect true discounts. WIRED’s list of the best Black Friday deals changes that narrative. Every deal here has been personally tested by someone on our Reviews team and is backed by the data we collect throughout the year to guarantee real discounts.
Black Friday evening update: We’ve added more deals on computer monitors, beauty products, sleep items, and more.
Best of the Best Black Friday Deals
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Computers
Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)
Photograph: Luke Larsen
Finally, a $500 Windows laptop that stands out as actually good—not just decent. It features a resolution of 2560 by 1600 with great color accuracy and brightness. The battery life isn’t just satisfactory; it’s impressive. Plus, the touchpad feels smooth and responsive—a quality many budget laptops overlook. However, since it’s a Doorbuster sale, this discount will vanish once they sell out. —Luke Larsen
More PC Laptop Deals
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Microsoft Surface Laptop (7th Edition, 2024)
The Surface Laptop is often compared to the MacBook in the Windows world. The seventh edition has a stunning display and battery life, usually priced at $1,000, but you can now save 20% this Black Friday. -
Asus Zenbook A14
This lightweight laptop surprised me when I picked it up; it’s the perfect travel companion at a great price for students. -
Razer Blade 14
A compact powerhouse, this laptop excels for studying, content creation, and gaming alike. -
Acer Chromebook Plus 516
Typically, Chromebooks below $300 compromise on display and touchpad quality, but not the Acer Chromebook Plus 516—a fantastic deal.
Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)
Photograph: Brenda Stolyar
The M4 MacBook Air, released in early 2024, continues to be a top choice. Now priced at $749, it’s hard to find similar-quality laptops for the cost. The display and performance are excellent, and battery life is still leading the pack. Wondering if you should wait for the M5 MacBook Air? If rumors are accurate, it may be a few months away. This price makes the M4 a solid buy. —Luke Larsen
More MacBook Deals
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Apple MacBook Pro (M5)
The latest MacBook Pro is on sale just a month after launch. While not a major update, it’s the only one featuring the new M5 chip. -
Apple MacBook Pro (M4 Pro/M4 Max, 2024)
While the discount isn’t huge, the M4 Pro remains an incredibly powerful and premium laptop.
Best Computer Peripheral Deal: Audioengine A2+ Speakers for $223 ($56 off)
Photograph: Simon Hill
Though many rely on headphones or earbuds, a solid pair of desk speakers enhances any home office setup. These Audioengine speakers rarely go on sale, making now a great time to invest. They deliver robust sound without taking up much desk space, shining particularly in music playback. —Luke Larsen
More Computer Peripheral Deals
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SteelSeries Rival 3 Gen 2
Not just for gamers, this affordable gaming mouse is reliable in both wired and wireless versions. -
Emeet SmartCam S800
This 4K webcam excels in low light—ideal for video calls. -
Keychron Q6 HE
Keychron’s mechanical keyboards are fantastic, and this full-size model includes extra features you’d usually find at a premium. -
Plugable USB-C Dual HDMI Display Docking Station
Perfect for laptop users needing more ports and the ability to extend workstations with multiple monitors.
Best Computer Monitor Deal: Dell 27 Plus 4K for $200 ($100 off)
Photograph: Luke Larsen
What used to buy a mediocre 1080p monitor can now get you a beautiful 4K monitor with a 120-Hz refresh rate and an adjustable stand. It provides decent color accuracy and brightness. Just a heads-up: it lacks built-in USB ports and has limited height adjustment capability. Still, for basic home use, this Dell monitor offers an impressive package at a low $200, which is a new low price for it. —Luke Larsen
More Computer Monitor Deals
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Dell 32 Plus 4K QD-OLED Monitor (S3225QC)
An HDR-ready OLED monitor at a budget-friendly price made for both creators and gamers. -
AOC QD-OLED Monitor (Q27G4ZD)
Currently at its lowest price, this monitor delivers fast gaming performance. -
Samsung 32-Inch Smart Monitor M9 M90S
A unique hybrid between a monitor and a TV, ideal for a dual-purpose setup. -
Samsung Odyssey G6 OLED Gaming Monitor
A stunning 27-inch monitor offering sharp visuals at a fast refresh rate.
Best Wi-Fi Router Deal: Asus RT-BE58U for $98 ($52 off)
Photograph: Simon Hill
This Wi-Fi 7 router provides easy setup and reliable connectivity covering homes up to 2,000 square feet. While only dual-band, it still offers excellent features, including a solid array of ports and free security software. Additionally, it supports VPN services and guest networks. —Simon Hill
More Wi-Fi Router Deals
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Amazon Eero Pro 6E
A reliable mesh Wi-Fi system, ideal for smart homes at a discount. -
TP-Link Deco BE67
A top-performing tri-band, Wi-Fi 7 mesh system now at a great value.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
TV & Audio
Best TV Deal: TCL QM6K for $498 ($252 off)
Photograph: Ryan Waniata
This TCL model is well-rated for its excellent color performance and wide array of apps. With Mini LED backlighting, it offers great contrast and performs well in bright rooms. The price is incredibly appealing—hundreds less than comparably better TVs. —Parker Hall
More TV Deals
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LG G5 OLED
LG’s top OLED model has dropped below $2,000—ideal for home theater upgrades. -
Sony Bravia 8 II QD-OLED
Renowned for its superior processing capabilities and sharp display. -
LG C5
A reliable all-around OLED, pending testing but promising from past models. -
TCL QM8K QLED
Great for bright rooms and sports viewing, boasting high peak brightness.
Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)
Photograph: Parker Hall
The Roku Streaming Stick Plus is ideal for upgrading older TVs for streaming. Although it may not be the most sophisticated choice for new TVs, at $20, it’s a steal that revives older screens effectively. —Parker Hall
More Streaming Deals
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Roku Ultra
For the highest streaming quality, the top-tier Roku supports Dolby Vision. -
Google TV Streamer (4K)
Great for Android users, especially with casting capabilities; save 25% now. -
Roku Streaming Stick 4K
The go-to streaming stick for most, supporting 4K and HDR. -
Amazon Fire TV Stick 4K Max (2nd Gen)
An intuitive 4K streaming stick with a user-friendly interface.
Best Soundbar Deal: Yamaha Audio SR-C30A for $220 ($60 off)
This soundbar offers a wireless subwoofer, impressive audio processing, and a compact design. It’s perfect for those wanting a cinematic experience without clutter. —Parker Hall
More Soundbar Deals
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Sony Bravia Theater System 6
A stylish and effective wireless option that fills the room with sound. -
Yamaha True X Bar 50A
This Dolby Atmos-enabled soundbar is perfect for immersive audio experiences. -
Yamaha SR-C20A
A compact version of our favorite soundbar, ideal for smaller spaces. -
JBL Bar 500MK2
A slim soundbar paired with a wireless subwoofer for deep bass.
Best Bluetooth Speaker Deal: JBL Flip 7 for $110 ($40 off)
Photograph: Ryan Waniata
JBL’s Bluetooth speakers consistently rank high, and the Flip 7 is durable and capable of delivering powerful sound. —Parker Hall
More Bluetooth Speaker Deals
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Sonos Era 100
A well-respected wireless speaker with solid sound quality. -
Sony SRS-XB100
Compact little speakers great for outdoor activities. -
JBL Clip 5
Known for its built-in carabiner that allows easy attachment. -
Tribit Stormbox Blast 2
A party-ready boombox-style speaker complete with lights.
Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)
Photograph: Ryan Waniata
These headphones stand out for excellent noise-canceling features and impressive audio quality. They serve well for both casual listening and video calls. —Parker Hall
More Headphone Deals
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Apple AirPods Pro 2 (With USB-C)
Still a great choice for iPhone users, now at 30% off. -
Beats Powerbeats Pro 2
Excellent for workouts, thanks to their secure fit and seamless iOS integration. -
Sony WH-1000XM5
A older model with top-notch sound quality and features. -
Nothing Headphone (1)
Unique design with outstanding functionality. -
Soundcore by Anker Aeroclip
Open earbuds ideal for podcasts or music while being aware of the environment. -
JLab Audio Go Air Pop
Affordable earbuds perfect for workouts or casual use. -
Apple AirPods 4
Popular choice, now close to half-off, making them a low-risk buy.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Mobile Devices & Charging
Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)
Photograph: Julian Chokkattu
The new Google Pixel 10 is one of the top Android phones available, sporting a triple-camera system with a 5X optical zoom. One of the first flagship Android devices with Qi2 magnets, it allows for easy attachment to wireless chargers and fun accessories. Plus, Google’s smart software includes handy features like Call Screen and Now Playing. —Julian Chokkattu
More Smartphone Deals
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Motorola Razr Ultra (2025)
Trendy flip-style phone with a solid camera and useful external display. -
Motorola Moto G Stylus (2025)
A great budget option with wireless charging and a built-in stylus.
Best Mobile Accessory Deal: Nomad 65W Slim Power Adapter for $41 ($8 off)
Photograph: Julian Chokkattu
This ultra-slim charger has served me well for various devices. It has two USB-C ports and provides ample power for phones and tablets, even covering a MacBook Air in most cases. —Julian Chokkattu
More Accessory Deals
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Apple AirTag
A perfect solution for iPhone users to track their belongings, now at a budget price. -
Spigen Ultra Hybrid MagFit Case
A fun, clear case for iPhone 17, now on sale. -
Arc Pulse Case
Metal bumpers for iPhones and select devices, currently with a site-wide discount. -
UAG Pathfinder Case
Offers great design and durability for protections. -
OtterBox
Strong discounts on many of their popular smartphone cases.
Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)
Photograph: Brenda Stolyar
The A16 model’s price has dipped below the typical $300 threshold, making it an excellent choice for various uses, from movie-watching to casual browsing.
More Tablet Deals
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OnePlus Pad 3
A high-quality tablet with a big screen at a reasonable price. -
Samsung Galaxy Tab S11 and Tab S11 Ultra
Awaiting testing but anticipated to share great features.
Best Power Bank Deal: Nimble Champ for $20 ($5 off)
Photograph: Simon Hill
Small and compact, this power bank is eco-friendly and features handy charging capabilities with USB-A and USB-C ports. —Simon Hill
More Power Bank Deals
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Anker Nano Power Bank
A tiny charger with enough power to fully recharge most phones. -
Anker 622 MagGo Portable Charger (A1614)
A great MagSafe power bank with an innovative folding stand. -
Anker Laptop Power Bank
A powerful design with multiple fast-charging ports. -
Anker MagGo Power Bank (10K) (Qi2)
Now at a fantastic price, featuring a built-in kickstand.
Best Kindle Deal: Amazon Kindle Paperwhite (12th generation) for $125 ($35 off)
Photograph: Nena Farrell
A top pick among e-readers, the Kindle Paperwhite has features like a customizable light, long battery life, and more. The Signature version is also discounted. —Nena Farrell
More Amazon Device Deals
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Amazon Kindle Scribe (2024)
Combines e-reading with digital note-taking, now $120 off. -
Amazon Echo Dot (5th Gen)
Offers great bass quality at a budget-friendly price. -
Amazon Kindle Colorsoft and Signature Edition
The Kindle Colorsoft has the same benefits as the Paperwhite but in color. -
Amazon Kindle (2024, 11th Generation)
Still a powerful device at a great introductory price.
Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)
Photograph: Nena Farrell
The reMarkable 2 remains an excellent choice among digital notebooks, enabled with a variety of accessories and features, now up for a bundled deal. —Nena Farrell
More Digital Notebook Deals
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Amazon Kindle Scribe (2024)
A solid digital notebook for reading and note-taking. -
Kobo Libra Colour
An affordable option for readers, with minor savings. -
reMarkable Paper Pro
Bundled with accessories at a reduced price for color screen options.
Best Tech Accessory Deal: Apple AirTag for $18 ($11 Off)
Courtesy of Apple
A smart choice for those worried about losing items—particularly useful for kids. Attach one to a pocket or even their shoes for added peace of mind.
More Tech Accessory Deals
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Anker Prime USB-C to USB-C Cable
An exceptional cable for fast charging with a lifetime warranty. -
Ray-Ban Meta Smart Glasses
Stylish smart glasses now discounted without sacrificing aesthetic.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Home & Kitchen
Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)
Photograph: Julian Chokkattu
The Branch Ergonomic Chair Pro offers exceptional support and a variety of adjustments at an affordable price point. It’s hard to find good office chairs under $500 that provide this level of comfort. —Julian Chokkattu
More Home Office Deals
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Secretlab Magnus Pro
A gamer-focused desk that works well for everyone, with clever cord organization. -
Herman Miller Aeron
An iconic office chair that’s durable and can last over a decade. -
Logitech Casa Pop-Up Desk
An easy-to-transport setup for ergonomic work on the go. -
Branch Adjustable Laptop Stand
A budget-friendly, adjustable stand made from durable materials.
Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)
Photograph: Adrienne So
This Dyson vacuum is our top pick for blending wet and dry cleaning capabilities. It’s currently at the lowest price we’ve seen this year. —Nena Farrell
More Vacuum Deals
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Dyson Gen5 Detect
Save $300 on the top vacuum for pet owners, often priced around $850. -
Bissell PowerClean FurFinder
A great value with multiple attachments. -
Dyson V8
Offering good discounts on this older model but still reliable.
Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)
Photograph: Lisa Wood Shapiro
This compact air purifier from Dyson uses electrostatic filtration, ensuring a longer-lasting filter and is designed for smaller spaces. —Kat Merck
More Air Purifier Deals
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Blueair Mini Restful Air Purifier Sunrise Clock
An air purifier combined with a sunrise alarm clock, now at a discount. -
Coway Airmega Mighty
Considered a great value even better with significant discounts. -
Shark NeverChange Air Purifier
References filter longevity but requires a smaller room for best results. -
Windmill Air Purifier
Stylish design with several color options.
Best Home Security Deal: Arlo Pro 5S Security Camera for $85 ($95 off)
Photograph: Simon Hill
The Arlo Pro 5S is praised for its clear 2K video and advanced features, including AI recognition, making it a top pick for security needs. Be aware of the subscription needed for full features. —Simon Hill
More Home Security Deals
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Eufy Floodlight Cam E340
A solid floodlight camera with numerous adjustable features. -
TP-Link Tapo Wire-Free MagCam (Battery)
Good 2K video quality with motion detection capabilities. -
Aqara Smart Lock U50
Affordable and stylish, but requires a hub for remote control. -
Eufy Video Doorbell E340
Offers various smart features without the need for a subscription.
Best Smart Bird Feeder Deal: Netvue by Birdfy Smart Bird Feeder for $100 ($100 off)
Courtesy of Birdfy
This smart bird feeder captures the best price of the year. Reliable and straightforward to use, it’s an opportunity to enhance your backyard experience. —Kat Merck
More Smart Bird Feeder Deals
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Bird Buddy Pro Smart Solar Hummingbird Feeder
Simple yet effective, easy to clean, and well-rated. -
Camojojo Hibird DIY
Convertible device that upgrades existing bird feeders. -
Camojojo Hibird Pro
Handle both frequency bands with fantastic solar-powered features. -
Birdfy Rookie Smart Bird Feeder
A straightforward, user-friendly model for those new to smart feeders.
Best Pet Deal: Purobot Ultra for $700 ($300 Off)
Photograph: Molly Higgins
This automatic litter box includes AI technology and a camera to monitor usage. Today’s price is the lowest seen and perfect for tech-savvy pet owners. —Molly Higgins
More Pet Deals
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PetPivot Autoscooper 11
Ideal for dedicated pet owners. -
Petlibro Granary Smart Camera Feeder
Allows you to monitor and feed your pet remotely.
Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)
Photograph: Kat Merck
I regularly test indoor hydroponic gardening systems, and Gardyn has consistently been my favorite. These systems are now discounted just in time for Black Friday, which is wonderful for plant enthusiasts. —Kat Merck
More Indoor Garden Deals
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Auk Mini
A simple garden solution that requires minimal maintenance. -
North Spore Boomr Bin Automated Mushroom Monotub
A DIY option for growing mushrooms at home.
Best Water Filter Deal: Canopy Handheld Shower Wand for $105 ($45 Off)
Photograph: Matthew Korfhage
Canopy’s handheld shower wand efficiently filters water and is user-friendly for ongoing maintenance. This discount makes it an even better deal. —Matthew Korfhage
More Water Filter Deals
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Culligan ZeroWater Filtered Pitcher
Provides peace of mind with attached TDS meters for water quality. -
Weddell Duo Shower Filter
Effective in removing harmful substances, now at a competitive price.
Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)
Photograph: Lisa Wood Shapiro
This top-tier kitchen appliance combines air frying and baking capabilities with precise control, now at the lowest price this year. It’s a solid investment for home cooks. —Matthew Korfhage
More Kitchen Deals
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Field Company No. 8 Cast Iron Skillet
Beautiful design and functionality rarely seen on sale. -
Philips 2000 Series 4.4-quart Air Fryer
Known for quality, now even cheaper for the holiday season.
Best Coffee Deal: Moccamaster KBGV for $248 ($112 Off)
Photograph: Matthew Korfhage
The Moccamaster KBGV stands out as one of the best coffee machines on the market; its price drop makes it a must-have for coffee lovers. —Matthew Korfhage
More Coffee Deals
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Baratza Encore ESP
A long-lasting coffee grinder offering perfect grinds for any brewing style. -
Ratio Six Coffee Maker Series 2
Capable of producing the full-flavored coffee experience at a never-before-seen price. -
Bruvi BV-01 Brewer
Our top pick for pod coffee makers; check the amazing price. -
Ninja Dual Brew Pro Specialty Coffee System
Creates diverse drinks, accommodating pods and traditional grounds.
Best Espresso Deal: Ninja Luxe Cafe Pro for $600 ($150 Off)
Photograph: Matthew Korfhage
The upgraded version of Ninja’s beloved espresso machine features top-notch attachments and is now at a record low price. —Matthew Korfhage
More Espresso Deals
- Breville Barista Express
Long-lasting and often at the forefront of espresso machines, currently with a significant discount.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Beauty & Wellness
Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)
Photograph: Adrienne So
If you have an older Apple Watch, this might just be worth the upgrade, especially with Series 11 on sale now for its full 24-hour battery life. However, the Series 10, now on sale, still packs an impressive S10 chip. —Adrienne So
More Smartwatch/Tracker Deals
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Samsung Galaxy Watch8 and Watch8 Classic
Features the new Google Wear OS 6. -
Fitbit Charge 6
Comes close to being the best deal for fitness trackers. -
Garmin Vivoactive 6
The entry-level tracker, utilizing Garmin’s proprietary features.
Best Fitness Deal: Hyperice Hypervolt 2 for $179 ($50 Off)
Photograph: Hyperice
The Hypervolt 2 is a preferred percussive massage gun for its weight and effectiveness. Plus, it’s travel-friendly and connects to an app for guided routines. —Boutayna Chokrane
More Fitness Deals
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Hyperice Normatec Go
A portable recovery system now at a discounted price. -
Bob and Brad EyeOasis 2
Eye masks with heat and music features. -
Bob and Brad EZBack Massager Plus Remote
Multi-functional massager perfect for various body areas. -
Therabody Theragun Relief
Now even more affordable for a high-quality massager.
Best Beauty Deal: GHD Curve Soft Curl Iron for $167 ($72 off)
Photograph: Alanna Kilkeary
This curling iron is fast-heating and user-friendly, making it an excellent deal for anyone looking to style their hair at home. —Boutayna Chokrane
More Beauty Deals
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Oral-B Pro 1000
Our favorite electric toothbrush known for its efficiency. -
LYMA The Lyma Laser
Older yet effective model now at a discount. -
Dyson Corrale
High-quality flat iron without a cord, perfect for travel. -
Shark Flex Fusion Air and Ceramic System
A versatile styling tool with excellent features.
Best Beard Trimmer Deal: Philips Norelco 7950 for $55 ($25 Off)
Photograph: Matthew Korfhage
This is the best beard trimmer under $100, delivering top performance with an impressive battery life. Now at an even lower price, it’s a must-buy. —Matthew Korfhage
More Grooming Deals
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BabylissPro x Tomb45 Wireless-Charging Hair Trimmer
Now significantly discounted. -
Braun Series 9
Well-rated beard trimmer now at a price that’s hard to resist.
Best Sleep Deal: Hatch Restore 3 for $134 ($36 off)
Photograph: Nena Farrell
Transform your bedtime routine with this sound machine and sunrise alarm clock, now at the lowest price we’ve seen this year. —Nena Farrell
More Sleep Deals
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Manta Sound Sleep Mask
An excellent older model aimed at high-quality sleep. -
Cozy Earth Women’s Bamboo Pajama Set
Stylish and comfortable for the holiday season. -
Silk & Snow Wooden Bed Frame
Durable and stylish, with a unique construction. -
Coop Sleep Goods Original Adjustable Crescent Pillow
Designed for side sleepers, allowing for comfortable nights. -
Bearaby Tree Napper
A weighted blanket that’s breathable and calming. -
My Green Mattress Organic Latex Topper
Don’t miss out on organic options during various mattress sales.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
How Does WIRED Find the Best Deals?
We dedicate ourselves to testing products and tracking their prices. This helps us identify genuine deals versus artificially inflated prices—unfortunately common in the retail landscape. We utilize price-checking tools like Camelcamelcamel, but since we only feature products we’ve genuinely tested, tracking accurate pricing details is straightforward.
What Is the Best Time to Shop?
Now is the time! The best Black Friday deals are happening right now, as from the past, this day has transformed into a more extensive sales event throughout November. The internet has changed everything about shopping, allowing massive discounts to be rolled out ahead of and after Black Friday itself.
Black Friday Retailers To Watch
- Amazon: A treasure trove of discounts on everything from electronics to home essentials, often with substantial markdowns.
- Walmart: Always competitive in tech and household items.
- REI: Outdoor gear discounts and rotating deals live now.
- Home Depot: Discounts on tools, seasonal items, and more.
- Branch: Office furniture, including popular office chairs, is on sale.
- Helix: Fantastic discounts on mattresses that will vastly improve your sleep.
- Target: A wide range of products, from groceries to electronics.
- Best Buy: Offers changing doorbusters on everything from tech to appliances.
- Dyson: A favorite for reliable home products—now at more affordable prices.
- Lowe’s: Offers rotating daily deals for home improvement tasks.
- Atlas: A favorite for our coffee subscription service, currently with a fantastic offer.
- Sephora: Cosmetics and behavioral health products at premium discounts.
